The concept here is that of Lord Krishna milking the Upanishads ( cows ) to give us its quintessence, the Gita, Sarvopanishado Gavo Doktha Gopalanandana – Navaneeta Krishna. The Day of Consecration is on the Pooyam Day ( when Moon tenants Pushya ), in the month of sidereal Edavam ( and when the Sun tenants Taurus ).
One of the incarnations of the Lord, Sage Parasurama, did severe penance here and the place vibrated with positive energy. As the highest positive energy is Deity, the Divine Presence was felt ( and it remained in a dormant form ).
A native of the village felt the Presence. She observed that a milking cow went and stood in a particular place and from the udders of the cow a fountain of milk anointed and cleansed the area. She reported this to the King and the astrologers divined the Glorious Presence there. The King constructed a Temple and installed the idol of the Lord there, so that the fortunate natives can get the benefits of the Presence Divine !
As the cow indicated the Divine Presence.
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