By: Eddie
Now blogging has become so popular that tens of thousands of people are using it to generate decent money by creating quality blogs(posts) and blending Adsense Ads in the content.
If you have small or no money to host a personal website, blogging is a good way to start. You can create good blogs through http://blogger.com and put your Adsense Ads in these blogs. It is free and most of all Google has added some features (Inline Ads) so that you can benefit from them.
When creating blogs make sure you write posts on your own containing relevant keywords so that your Ads can be targeted well.
You can select different look n feel or (themes) for your blog and customize it for putting Ads.
Inline Ads
Google has come up with a nice extension for bloggers to put inline ads in the posts. A maximum of three Ads are allowed to be inserted between the posts. These inline Ads can be configured easily through the Template Editor, including the size and colors of the Ads.
Picking correct format of Adsense Ads for your web pages can make a big difference in your earnings. Placement and blending with the content of web pages is the important factor in getting users response. Some popular Ad formats are 160×600. It is one of the most popular Ad format. Other popular formats are 125×125, 468×60, 336×280, 234×60.
The web page layout is important in placing Ads correctly on the page. Putting Adsense Ads between the content and blending them evenly with the content gives best results.
Placing Square Ads between the articles or at the end of articles is the best position to get more click-through Rate (CTR). To get the best results you can try different placement combinations and analyze the CTR. You can check each combination for one week and later on keep the best placement combination.
You can apply some techniques and can significantly increase your Adsense payouts.
PSA’s and Alternate Ads
Use Alternate URL Ads instead of PSA’s (Public Service Ads) while creating your Ads. It will increase your earning opportunity in case Ads are not available on server. Publishers often don’t consider this option and loose their important revenue generating opportunities.
Completely blend your Ads between the content of web page, it will significantly increase your CTR (Click-thru-Rate). Your Ads should appear as the content itself and then you can see the difference.
It is generally observed that the Ads placed at the bottom of the page have very low CTR. It is advisable to populate your Ads around or in between your main content because the visitor is going to read your main content.
Create custom palettes for specific web pages and position on web page and associate them with appropriate channels. This will help you in analyzing your Ads performance data and accordingly you can optimize and tweak your Ads placement and positioning.
Create new and quality content for your web site regularly to keep the visitors coming back. If your content is stagnant the visitors will not return back because each visitor come back in hope to find some new useful information from your site.
Adsense serves targeted ads on your web site that is relevant to the content of the web pages.
Normally if the relevant Ads are not available Adsense displays PSA (Public Service Ads) in place of the regular targeted Ads.
There are 3 options available in case the relevant Adsense Ads are not available.
* PSA’s : These ads don’t generate any revenue for you and are in public service. For example flood relief or Vaccination program’s ads.
* Alternate Ads : If you are opting for PSA then you are loosing your revenue. You can specify any alternate ad URL in this option so in case the Adsense for Content Ads are not available, the ads from the URL mentioned by you will show up automatically.
* Fill space with Solid Color : This option asks for the hexadecimal code of the color that can be used to fill the blank space in case the ad is not available. Generally people choose the same color as the background color of the web page.
It is advised to use the 2nd option, as it doesn’t stop your revenue generating opportunity.
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Visit adsense-primer.blogspot.com for informative resources to maximize your Adsense payouts.