Werner Heisenberg, postulated the famous Uncertainity Principle. He postulated that we can never know what goes on in the invisible subatomic realm and that ” therefore we should abandon all attempts to construct perpetual levels of atomic processes”.

Independently of Schroedinger and De Broglie, Heisenberg developed experimental data into tabular form, which he called matrices. His method was called Matrix Mathematics.

The quintessence of his theory is sample. The course of a single electron cannot be predicted and is uncertain. Newtonian Physics do not apply to the subatomic realm. Quantum Theory can predict the distribution ( probable ) with a beam of electrons, but Quantum Theory cannot predict the course of a single electron !

The earlier idea of the causal Universe is totally undermined by the Heisenberg Uncertainty Principle.

Niels Bohr, another New Physicist, wrote

Quantum Mechanics, entails, the necessity of a final renunciation of the classical idea of causality, with a radical revision of our attitude towards the problem of physical reality

by Suzanne Falter-Barns www.getknownnow.com

I was all set this morning to write about something totally different in this issue … but thanks to the power of blogs, I’m here to deliver a totally different message. Namely the ascendance of blogs over ezines.

First of all, you may notice that you’re not getting a whole lot of issues of this ezine from me. Why? Because I’ve come to understand that blogging is faster. It’s more immediate. It’s got a wonderful airstream of energy that follows each post. And because it’s less formal, it’s less work — but still communicates just as effectively as an ezine … perhaps even more so.

This point was made wonderfully clear for me just this morning by Stacy Brice, who runs the noteworthy VA training program, AssistU. Stacy sent up a very thoughtful comment to my ‘Painless Self Promo’ blog, under the header ‘The Future of the Ezine’. Which led to an email, which led to a lengthy ph�ne call. Stacy and I had a real heart to heart about this ezine vs. blog thing … and here’s what I’ve decided is the state of things at the moment.

1. We’re in a transitional shift from ezines to blogs. This has mostly to do with people being reluctant to give up old comfy ways for a few minutes of learning new technology, downloading RSS desktop applications, etc.. It was like this just before we traded in vinyl for CD’s, telepathy for cell phones and to-do lists for Palm Pilots. And some of us have nev�r moved forward. Those of us who did are pretty happy.

2. Blog technology has finally leapt up to the plate. It’s happening; it’s here; it’s on the cover of Business Week. Blogs can no longer be dismissed as fringe techie territory. They’ve gotten so easy to use, and read, that there is simply no denying them. Blog creation software du jour is typepad and wordpress. Typepad blogs exist on their website for a small monthly fee.
WordPress blogs exist on your own site for fr�e. Typepad’s more elegant. WordPress is more basic and functional. I’m running a test to see which will eventually work better for me.

3. It’s no longer all about the list. I am still an advocate of ezines, but I believe the list/email connection is rapidly unraveling. My own lists have declined in size as have those of every Net marketer I know. Ezines have peaked and crested in their usefulness and appeal. Meanwhile, blogs are hot. AND you can capture names on them. (See my blog for details on how to do that.)

4. We’re no longer happy with passive activities. Maybe as a culture we’ve grown completely sick of sitting around doing nothing … all those hours of reality TV? We’ve n�w begun to expect to participate in our entertainment, even when it comes to reading websites. So blogs — which allow comments from readers — are the perfect medium. (This is also why my current theater project, at serenityhawkfire.com, is an entirely interactive theater piece.)

5. We’ve become a less formal culture. These days, our world is all untucked; clothing is big and slouchy, coffee is slurped in paper cups on the run. Even TV has let down its defenses, showing us as we ‘really’ are. So it makes sense that blogs, which feature faster, less formal entries more in the style of a diary, are becoming bigger than ezines. Blogs are casual. Ezines take planning, layout, require regular entries and take a lot more time.

6. Blogging is faster. How long does it take to make an entry? Five to ten minutes, I’d say. My ezine, meanwhile, takes 1-2 hours. Yes, you need to do more blog entries, but they’re hardly brain surgery. Instead, they are quick insights you offer up from your life on the go. And so they are read in the same spirit.

7. Blogs are beloved by the media. This is where a majority of all media research on who’s who and what they’re up to is n�w done. It used to be that your credibility as a media subject was evaluated strictly by your site; that’s where the media looked first to get a beat on you. Know they want to know what you’re posting on your blog — even if it doesn’t have a ‘media room’ like your site (hopefully you’d have that linked somehow in your margins.) And they want to know what kinds of posts and comments your getting.

If you’re still working on building up your ezine list, I recommend you beef it up by including a blog in your offerings. It will energize your website, attract Google and Yahoo ranking and generally create more buzz.

If you have a blog but have not maximized it by setting up a name capture tool, or do not post frequently, give that a whirl, too. You’ll be am�zed at who stops by!

And if you have thoughts on the tender blog-ezine dynamic, email them to me — or even better, drop by my blog and post them on the most recent comment. Then we’ll all be able to see them and add comments of our own.

Here’s to the continuing discussion. May your blog bring your platform, and set people talking!
Suzanne Falter-Barns’ website at getknownnow.com offers tips and tools that help you build your platform and get known as an expert in your field. Sign up for her fr.ee ezine, Expert Status, and receive her fr�e report, “25 Top Self Help Literary Agents.”

To reprint this article, please use with this bio box in tact. Thanks!

©2005 Suzanne Falter-Barns LLC.

What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don’t involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.

Fortunately, much of the technology involved in setting up and managing a blog is very simple. This makes it easy for you to manage and update content on a blog by yourself. You can get a blog up and running in a few minutes without having any technical skills whatsoever.

Blogs also are way to connect with your target market more personally. Because blogs are updated frequently, they allow “your voice” to come through more easily than a static website.
Finally, search engines love blogs because of their numerous and frequent posts as well as the common linking that occurs amongst those in the blogosphere (the blogging community).

How to Use Blogs To Market Your Practice

There are several ways you can utilize a blog to market your practice. You can start by posting interesting information on your blog that is valuable to your clients and potential clients.
There is nothing like quality, fresh content to keep your visitors coming back to your site. Building relationships with your target audience is key to having a successful private practice.
You can also market your practice through your blog by linking to other websites or blogs that provide information that your target market wants or needs.

You can be the filter for your clients and potential clients, posting up-to-date information on your area of specialization so they can keep up-to-date with their areas of interest.

Posting comments on other blogs related to your topic can increase back-links to your website which is important for your ranking in the search engines.

If you have a newsletter, you can have a sign-up box on your blog and/or you can put up a sign-up form so visitors can subscribe to receive notification when your blog has been updated.
Just like a website, you can also sell your services and products through your blog.

Blogging as a method of marketing your practice can be an effective method for building your reputation, gaining credibility, attracting more clients, and gaining more exposure.
It can be a great compliment to a traditional website– or if you don’t yet have a website, a blog can be a first step towards getting one.

If you decide to blog as a marketing strategy for your private practice, you might want to peruse the blogosphere (the community of blogs on the web) so you can get a better feel for blogging and the types of blogs that exist.

© Juliet Austin, 2005

Bio of Author

Juliet Austin is a Marketing Coach, Consultant and Copywriter who assists counselors, therapists, alternative health professionals, and socially responsible businesses in marketing their businesses. She helps her clients overcome resistances to marketing, learn no or low-cost marketing strategies, create compelling promotional materials, and write effective website copy.
Juliet can be reached at: http://www.julietaustin.com or through one of her marketing blogs: http://www.marketingaprivatepractice.com or http://www.websitedesignandpromotion.com

Article Source: http://EzineArticles.com/

I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, quite a bit more than her main websites. However, at the same time, traffic to her websites picked up. That’s because her blog has many links to her main websites, and pitches her products and services, along with great content she changes daily. In fact it’s so interesting, I check it out every day too.

Some blogs, it’s true are personal indulgences, sometimes for ranting and raving, emotional hemorrhaging, political issues and so forth, but your blog is what you make of it. I have a blog. Of course I have several main websites as well. They’re the cornerstones of my practice.

They’ve been up for years, and of course I’ve loaded them to place on the SEOs, but what if you’ve got a new website and Google has “sandboxed” it?

“What’s that?” you ask. Your website will rank at first, and then suddenly it doesn’t appear. Google places it in some kind of holding tank, maybe to check it for content, or for legitimate links or to avoid spam sites. Maybe they just want to see if it will be around for a while – which is going to hard if you don’t get exposure, right?

For an excellent article about “sandboxing,” go here: http://www.globalise.com.au/internet-marketing/google-sandbox.shtml

What can you do if this happens besides wait it out and hope for the best? Submit to other search engines (www.submitexpress.com is one), keep adding rich content, get some help with your meta tags, use other promotional means such as writing articles, and get more quality links. Or put up another website, only call it a BLOG! I’ve sold services and products from my blogs, and yes, that’s plural. Why stop with one? They’re fun to do, and can be extremely informative for other people.

Be sure they include links back to yur website(s) and to each other, and ads for your products and services. Make them dynamic, with entries daily, to keep people interested returning. Be sure and enter its URL on the search engines too.

You can build a blog free at www.blogger.com . It’s about as simple to do as a thing can be on the Internet.

Research some of the blogs out there (google it), and get going. You want to give people every chance to find you and purchase your great products and services, don’t you?

©Susan Dunn, MA, Marketing Coach, http://www.webstrategies.cc. Marketing consultation, implementation, website review, SEO optimization, article writing and submission, help with ebooks and other strategies. Susan is the author or “How to Write an eBook and Market It on the Internet.” Mailto:sdunn@susandunn.cc for information and free ezine. Specify “Checklist.”

© Patsi Krakoff and Denise Wakeman

Most of the “rules” about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences.

Keep these 10 tips in mind and you’ll be publishing great blog content that attracts prospects and clients in your niche market.

1. Write with the reader in mind. Remember WIIFM? It’s marketing jargon for What’s In It For Me? That’s what you should be keeping in mind. Your reader will read your post looking for what’s in it for them.

2. Make it valuable and worthwhile. Don’t waste people’s time. If you don’t have anything to say, no problem, plenty other people do. So share their articles, do an interview, review a book.

3. Proof-read for typos and glaring grammatical errors. You wouldn’t go out of the house with dirty hair or missing a sock, so why would you publish spelling mistakes? Respect your readers by polishing up your stuff.

4. Keep it short and simple, sweetie (KISS). Most people are scanners. You may have a lot to say and think it interesting, and it may be. But people are reading online and out of time. Get to the point quickly. Publishing short posts more frequently is a better format than publishing lengthy articles every few weeks.

5. Keep it lively, make it snappy and snazzy. Even if you aren’t a natural born writer, you can write for your blog. Just write like you’re speaking to your friend.or to yourself! Remember though, get to the point quickly. Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where.

6. Link often. This builds credibility and positions you as an expert in your field. People don’t have time to know what others are doing, you should tell them. Linking to other blogs and websites also helps you build a network of associates who will in turn link to your blog.

7. Use keywords often. This will help you stay on purpose, and the search engines will love your blog. Your rankings will go up. This is one of the reasons we haveyou write out your purpose statements before beginning your blog. The clearer you are about your purpose, the more consistently you will deliver messages that are on target. And the more often your keywords show up, the better your search engine results.

8. Write clearly (short sentences, only one concept per sentence). No double speak or jargon; no more than one idea in one sentence- don’t make your readers have to think about your meaning. Spoon feed them. Use commas and dashes liberally.

9. Write like you talk. It’s okay to use common expressions from speech. Examples:Go figure.Don’t even go there.Now, I ask you.Gotta love it.(And, remember the age group of your readers.)

10. Use a clear headline, and don’t be afraid to make bold statements (but don’t mislead people either). Make it snazzy and use key words. Example: Ex-Techno-Weenie Masters HTML Code

BONUS: After you write a post and BEFORE you hit the save button Use this checklist to ask yourself a few questions as you are reading through for typos and grammar:

Is the topic clear to someone who only reads the headline?

Does the lead paragraph tell who and what the story is about and why the reader should care about it?

Is the angle you’ve used likely to seem newsworthy?

Would someone who knows absolutely nothing about this topic understand this post?

Is the post free of jargon?

Is it written in journalistic style and does it make an effort to be objective?

Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines?

Did you remember to ask your readers a question at the end, or something to stimulate readers to comment?

Did you remember to write with the reader in mind, always keeping in mind WIIFT? (What’s in It for Them?)

Patsi Krakoff of Customized Newsletter Services, and Denise Wakeman of Next Level Partnership, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.coachezines.com, http://www.bizbooknuggets.com and http://www.biztipsblog.com

Blogging for dollars might sound like the latest game show or some new drinking game, but it’s the latest craze to hit the Internet. Bloggers began blogging for a number of reasons, but as the blog movement has increased in popularity, they have found ways to monetize their blogs and are seeing their commitment pay off.

Whether a blogger’s focus is to communicate with customers or just to have fun, they have begun looking at ways to earn revenue from their blogs. The most popular ways for bloggers to earn some added cash for their pet projects are:

1. ) Google Adsense in BlogsGoogle AdSense allows webmasters to dynamically serve content-relevant advertisements in blogs. If the visitor clicks one of the AdSense ads served to the blog, the website owner is credited for the referral. Webmasters need only to insert a Google-generated java script into the blog or blog template. Google’s spider parses the AdServing blog and serves ads that relate to the blog’s content. Google uses a combination of keyword matching and context analysis to determine what ads should be served.

2. ) Affiliate Programs (Product Endorsements)Affiliate Programs work when an affiliate web site receives income for generating sales, leads, or traffic to a merchant website. Generally, bloggers will mention or endorse specific products and if site visitors purchase the product, bloggers will receive a portion of the sale.

3. ) Product Promotion Businesses use blogs to detail how specific features or product add-ons can increase functionality and save time. Content-rich product promotion will help with search engine placement.

4.) Banner AdsWhile less popular than in the past, websites with high traffic levels can still earn decent revenue by selling banner space.

As the Internet evolves bloggers will continue to seek out ways to monetize their opinions and thoughts. Daily journals and online blogs have become more than just a communication means to many.

About the Author: Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net